Milani is not really a household makeup name even in the US, but it really should be more widely known. Everything I’ve tried, have been very good, and I love most of all their baked blushes. I’ve also tried the regular blush, the chubby eyeshadow liner and a lipstick, and they’re all pretty good; certainly value for money. When I saw these liquid lipstick swatches online, I did not hesitate to order all four shades.
Milani promises high shine and longevity with these. I would say both claims are warranted; they are not the longest-lasting, eye-blinding thing around, but they do pop. Count on a bright, saturated color for a couple of hours, and an even, gradual fading several hours thereafter. All will leave a very pretty stain.
My favorite has got to be Violet Addict; it is such a bright, true orchid that is not really easy to find. NYX Prague practically looks vampy in comparison (it is not). Pink Rave is a bright and lovely fuchsia variation, though not awfully unique. Fiery Coral is NOT a coral, at least on me (and I’ve never seen it as a coral on anybody in the google image universe!). It is a bright, neon, blue pink that I actually was pretty successful in capturing in the swatches below. On the lips it looks like that, I just wasn’t able to capture it as well as the swatch. MAC Viva Glam Nicki looks practically pastel in comparison. Finally, Red Extreme is a neutral red, no hint of orange and not too blue. The least unique of the four, but if you are missing a nice red in your stash, this one will not disappoint as it will hold its own even against a legend like Hourglass Icon (which is slightly bluer and more matte).
Edit: Immediately below is a better picture, taken in late morning sun light. MAC Nicki here is with several passes to show its full potential (it is most certainly NOT a pastel). The two pictures thereafter are the older ones, for reference.
I very rarely have dryness issues with lipsticks, and these ones are no exception. Of course, I rotate mine so that I never use one color more than 2 days in a row, so that may be the reason. There is a faint plastic-y taste and smell that I don’t find bothersome. Overall, very happy with the purchase!